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Investment in a pet food business
Task at hand
Market benchmarking and feasibility study for a pet foods business in India for investment for our client.
Lack of credible market data available in the public domain for benchmarking operations of the pet foods business;
India a small market for this sector; &
Lack of a defined business/marketing plan by the founders of the business.
Analysis of the Indian and global market opportunity, benchmarking critical components of the pet foods business with the target company and recommendation for investment.
Client feedback on the project
Promoters to invest as convertible loan initially as per our recommendations and convert to equity on achieving targets.