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Investment in a pet food business

  • Task at hand
    • Market benchmarking and feasibility study for a pet foods business in India for investment for our client.
  • Challenges faced
    • Lack of credible market data available in the public domain for benchmarking operations of the pet foods business;
    • India a small market for this sector; &
    • Lack of a defined business/marketing plan by the founders of the business.
  • Outcome/value provided
    • Analysis of the Indian and global market opportunity, benchmarking critical components of the pet foods business with the target company and recommendation for investment.
  • Client feedback on the project
    • Promoters to invest as convertible loan initially as per our recommendations and convert to equity on achieving targets.